Why Businesses Should Target on Google Knowledge Panels ?
Many businesses want their own Google Knowledge Panel to differentiate themselves from their competitors. They can use it to provide more information about their brand and showcase their services, both of which can persuade customers to visit their establishment. Knowledge Panel is a box that appears on the right side of certain Google searches. It is a Google SERP (Search Engine Results Page) feature that displays information about entities and their relationships to other entities. Details on the panel may include a brief description, images, key dates, social media channels, and the location of the brand's headquarters. Remember that the information in each panel may differ depending on the brand. A knowledge panel will not only help your company stand out from the crowd but will also assist customers in learning more about your company. But website owners and marketers rarely consider them. Understanding how different elements of search results may influence who visits and who...