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Showing posts from August, 2021

Digital Marketing VS Traditional Marketing: Which is Better ?

  Digital marketing is the use of digital channels for marketing communication, such as websites and social media, whereas traditional channels, such as billboards and print media. The main difference is marketing channels and cost. While digital marketing uses online tools and media, traditional marketing uses offline campaigns. Businesses that use digital marketing can reach their audiences much faster than traditional marketers because you don’t need to do anything special to see the campaign. Simply turning on your internet and attempting to use an app will result in the ads being delivered to you. Another significant difference between the two methods is that digital marketing allows you to only target an audience that has expressed interest in your product or one that is interested in your industry. With digital marketing, you can see results in real-time. You know which segments of your audience are buying from you and which are interested but not ready to buy. This allows y...

Google Ads vs. Facebook Ads: Which is right for your business ?

  Facebook and Google are two of the most widely used advertising platforms. Despite the fact that Google is a search engine and Facebook is a social media platform, both provide effective, advertising strategies that enable businesses to sell more than ever before. Choosing between Google Ads and Facebook Ads can be difficult. What is best for your company is determined by several factors, including the amount of money you are willing to spend on conversion and the amount of time you have to manage the ad campaigns. Many businesses are combining the strengths of Google Ads and Facebook Ads to achieve maximum visibility, increase leads and sales, and find new customers, using different strategies that align with the functionality of each platform and seeing a remarkable return on their advertising investment. What Are The Differences Between Google AdWords and Facebook Ads? The main distinction is in how products/services are presented to customers. Facebook displays ads based on u...