HOW TO TURN WEB TRAFFIC INTO CUSTOMERS - ENH MEDIA & COMMUNICATIONS
If you’re starting an eCommerce business, you’ll need a plan for converting visitors into paying customers. This is referred to as a conversion in the marketing world. You’re converting visitors from latent prospects to customers, and your conversion rate is the percentage of visitors who become paying customers. Attracting visitors to your website is critical, but it is only the beginning. Once they arrive, you must pique their interest, encourage them to explore your site, and eventually convert them into a customer. Ensuring this conversion will increase new customer sales and repeat purchases from your existing audience. Here are different ways how to turn web traffic into customers: Be visible: The first thing to look at is your search engine ranking for all key phrases. Consider advertising on Google using the Adwords program. Pay-per-click advertising could be the best solution to your issue. Create a landing page: Bring website visitors from Google Adwords to a different ...