Scope of Digital Marketing in UAE
Digital marketing is an in-demand skill in today’s digital world, and there is a high demand for professionals with expertise in this area. It’s not any different in the United Arab Emirates. Digital marketing has become an increasingly important part of the marketing mix for businesses of all sizes. Due to the same, there is a surge in digital marketing agencies in Dubai. With a population of over 9 million people and high internet and smartphone usage penetration, the UAE provides a ripe market for businesses to reach and engage with online consumers. Compared to digital marketing, COVID-19 had a more detrimental impact on traditional marketing strategies, mostly because of the lockdown. This caused more individuals to shift to using digital media than anticipated, opening up more opportunities in several digital marketing firms in Dubai . Scope of digital marketing for different fields Search Engine Optimization One of the key aspects of digital marketing in the UAE is search engine...