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Showing posts from December, 2023

HOW TO DO A WEBSITE AUDIT TO BOOST CONVERSIONS & SEO

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  A website acts as your company's storefront in this digital age, and its effectiveness can have a big impact on your online presence, user experience, and conversion rates. Making sure your website is optimized for both user satisfaction and search engine exposure requires doing a website audit. Here’s how to perform a website audit to boost conversions and improve SEO audit. 1. Assess Website Speed and Performance Website speed is a critical factor that influences user satisfaction and SEO rankings. High bounce rates and poor search engine rankings might result from slow-loading pages. Utilize tools like Google PageSpeed Insights or GTmetrix to analyze your website's speed and identify areas for improvement. Optimize images, enable browser caching, and reduce server response times to enhance loading speed. 2. Review Mobile Responsiveness Making sure your website is mobile-responsive is essential given the usage of mobile devices. Google gives mobile-friendly websites the hig...

TOP REASONS TO CONSIDER EVENT VIDEOGRAPHY FOR YOUR BUSINESS

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  Planning a corporate event can be time-consuming and tedious. You may be wondering near the end of the planning process if you completed each step correctly and if you were able to book all of the event’s necessities. Capturing your event on video is a ridiculously simple way to make your event last, as well as a highly cost-effective way to spread brand awareness, engagement, and authority. A professionally filmed promotional video of your event can help your business gain positive exposure. It aids in your promotional, marketing, and lead generation efforts, among other things. It also acts as social proof, establishing credibility and instilling trust in your brand. Here are the top five reasons why you should consider  event videography  for your business: Improve your company’s brand image:  Videography is a versatile and creative medium that can express your brand personality, as well as your values and company culture, to both prospective clients and future ...