HOW TO DO A WEBSITE AUDIT TO BOOST CONVERSIONS & SEO
A website acts as your company's storefront in this digital age, and its effectiveness can have a big impact on your online presence, user experience, and conversion rates. Making sure your website is optimized for both user satisfaction and search engine exposure requires doing a website audit. Here’s how to perform a website audit to boost conversions and improve SEO audit. 1. Assess Website Speed and Performance Website speed is a critical factor that influences user satisfaction and SEO rankings. High bounce rates and poor search engine rankings might result from slow-loading pages. Utilize tools like Google PageSpeed Insights or GTmetrix to analyze your website's speed and identify areas for improvement. Optimize images, enable browser caching, and reduce server response times to enhance loading speed. 2. Review Mobile Responsiveness Making sure your website is mobile-responsive is essential given the usage of mobile devices. Google gives mobile-friendly websites the hig...