Posts

Showing posts from July, 2024

SEO VS PPC: FIND THE RIGHT BALANCE FOR YOUR DIGITAL STRATEGY

  Digital marketing techniques that are effective in increasing website traffic include   Pay-Per-Click (PPC) advertising   and Search Engine Optimisation (SEO). However, it might be difficult to strike the correct balance between sponsored PPC ads and organic SEO initiatives, if you’re not partnering with the   best SEO company in Dubai . The Basics of SEO vs. PPC ‍ The goal of SEO is to naturally rank higher in search engine results pages (SERPs) by improving your website, content, and links. No direct investment is necessary as it's a long-term play. Paid-per-click involves bidding on keywords through ad placements on search engines like Google. PPC advertising requires payment only upon an ad click. One benefit of SEO is that it allows you to reach customers for free through organic, editorial search results. However, ranking highly can take months of effort. PPC is more immediate as your ad can show up on day one. But you have to continuously pay for daily click...

BENEFITS OF USING CORPORATE VIDEO PRODUCTION SERVICES IN DUBAI: INCREASED CONVERSIONS AND ROI

  With the rise of visual content marketing, corporate video has emerged as a powerful communication tool for businesses. Research shows videos increase memorability by up to 650% compared to text alone. Yet, creating high-quality productions demands specialized resources and skills. That's where hiring a professional   corporate video production company in Dubai   enters the picture. Let's examine how their services can boost conversions and drive tangible ROI improvements. Enhanced Brand Awareness and Prominability Professionally shot videos starring your brand and distributed via websites, social platforms, and events make for highly engaging content. This raises brand visibility and top-of-mind recall and affinity among audiences. A reputed corporate video production agency takes care of strategic distribution to optimize awareness gains for clients. Interactive and Immersive Storytelling Compelling videos tell stories in visual formats that keep audiences hooked for ...