SEO VS PPC: FIND THE RIGHT BALANCE FOR YOUR DIGITAL STRATEGY
Digital marketing techniques that are effective in increasing website traffic include Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO). However, it might be difficult to strike the correct balance between sponsored PPC ads and organic SEO initiatives, if you’re not partnering with the best SEO company in Dubai . The Basics of SEO vs. PPC The goal of SEO is to naturally rank higher in search engine results pages (SERPs) by improving your website, content, and links. No direct investment is necessary as it's a long-term play. Paid-per-click involves bidding on keywords through ad placements on search engines like Google. PPC advertising requires payment only upon an ad click. One benefit of SEO is that it allows you to reach customers for free through organic, editorial search results. However, ranking highly can take months of effort. PPC is more immediate as your ad can show up on day one. But you have to continuously pay for daily click...